I grew up in a small town with no bookstore so the flower shop stocks my books. Because I'm with a small press (I don't call them an e-pub) I'm able to work with my publisher to get the books in unusual locations like gift shops, etc.
I sold a few dozen books, had press interviews with local papers and had a great time.
If I followed RWA guidelines I'd be poorer financially and in terms of experience. Thank heavens I started ignoring them years ago!